![]() Influencer alternates full-frame photos with pink-border pics to create a unique grid look.įood blogger alternates food posts with ones of his own face to offer variety for anyone scrolling through. ![]() Going back and forth with two distinct colors can work, too. Try alternating text quotes with photography or mixing close-up shots with landscape photos. The color may vary due to seasonal lighting, but the result is a pleasingly predictable feed where the individual product gets to pop against an endless grid of grey.īy alternating the style of photos you post, you’ll easily create a checkerboard look on your grid. In the case of decorative cakemaker each creation is photographed from the exact same angle on the same backdrop. There’s no doubt what you’re going to get when every photo follows the same template. There’s something soothing about scrolling a feed that gives you the same thing over and over again. We couldn’t tell you exactly what Lightroom preset is using but… probably something called, like, “Peach Dew Dreams.” ![]() Maybe your Instagram feed is mostly dreamy, sepia-toned boho fantasy, but every few rows, we see a vibrant pop of forest green. In case your travel destination (or home or office) isn’t decorated like an Insta-ready backdrop, one easy way to make sure your photos all speak the same visual language is simply to use the same filter for every photo to help create a consistent tone.Ī variation on this theme? Using a standard filter or color palette, but also working in an “accent” color or filter every few posts, too. A neon green pic, for instance, would seem jarring and out of place here. ![]() Travel Instagrammer exclusively features photos from a desaturated palette of cool blues, pinks, and greys. Viewed together, your gallery will look like a matching set, even if the content of your pics varies. Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. This is probably the most common grid style going - not that I’m calling anyone lazy (don’t me!), but it really doesn’t get much easier than this. Think of these as your Instagram grid templates. So we’ve scoured the platform to dig up some of the best grids on Instagram to inspire your own look. Great grids for Instagram start with a vision. 10 creative ways to design an Instagram grid layout This is your chance to show exactly what you offer.Īre you avant-garde or on-trend? Will your content soothe or bring the drama? Is your brand consistent or chaotic? One look at a grid, and they’ll get the (sorry, not sorry) picture. Plus, anyone viewing your profile is thinking about following you. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives, or influencers, consistency and style are critical, particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history. When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance. Easily customize them in Canva, and start getting more engagement today. Incorporate your brand colors in your content for brand recognition and consistency.Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Check out this post from Later on what’s trending with aesthetics on Instagram in 2022. Line up enough content for at least a week to start. If you don’t have content ready to go, consider creating your own headshots, photos and videos of you working, incorporate on-brand stock photos and create graphics like infographics, motivational quotes/thought leadership. That’s likely an hour out of your day, and if you’re busy with client work, it can get stressful quickly and lead to burnout and resentment. It’ll save you so much time trying to come up with an idea, creating the content, coming up with a caption and posting it same day. ![]() If it’s too overwhelming to plan a month ahead, try a week ahead. My best tip is as soon as you batch create your content, whether you’re working with a photographer or DIYing, is to plan your content as soon as possible. Do you struggle with planning your Instagram content in advance? Even with a new collection of brand photos, clients share that it’s still a challenge to plan ahead! ![]()
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